The American Entrepreneur Who Started a Surfing Business In Brazil - Mark Lund - Profit Talks #06 Skip to main content

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Mark Lund is an American born, Brazilian entrepreneur best known for the 20 years he marked the north coast of São Paulo with his two ventures: the confectioner Le Moussier, which opened stores in several cities of São Paulo, and later a "Hard Surf Café" named LEGENDS, located in Maresias. He now gives lectures at top universities in the USA such as Babson, and was featured at Harvard Business Publishing on his unique “lifestyle” and entrepreneurship philosophy. We talked about his initial cultural shock as he moved from US to Brazil in his youth, how he later learned to love the uniqueness and warmth of Brazilians, the story of how he started his successful restaurant business in Maresias a surfing spot on the coast of São Paulo, how he managed the real challenge of running and scaling it through the Hyperinflation of the 80s-90s in Brazil, about his unique lifestyle and approach to “be rich in time”, and much more!

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